Manifestos could be written much like a white paper, it “starts with a big picture and leads readers to the proposed solution. Make the headings clear and specific so that busy readers can scan the white paper effectively.”

Manifestos should be captivating, persuasively written, with appealing design elements

Manifestos can take the form of a white paper, (text heavy, some graphics, example) or can draw on design and formatting elements of the Internet Freedom Manifesto.

Manifestos must be clearly written following basic grammatical rules. Writing can be informal in order to appeal to your audience/the public.